Conteneo, the company that makes Weave, has a cult following. Makers of the popular book Innovation Games, a series of frameworks to solve business problems with colleagues in person, Weave wasn't growing it's user's base and existing users weren't particularly engaged.
By assesinng the current design, observing, and listening to our users, we uncovered that the trial users, newly signed up users, and even seasoned veterans didn't understand
