Working with the amazing Visual Dialogue, I helped envision and design AIB's look book for 2011.
Scope of work
Doing initial designs and concepting to pitch for the final design and printing of the catalogue.
It all starts with an idea...
The process of art is one of the most beautiful, important parts of the craft.
I pitched the diea of introducing the book as the process of the conception of an idea, refinement and iteration, and presentation.
I also pitched the idea of introducing each major that the college offers with full bleed photos of the initial stages of that art form, proceeding through the major's ection with subsequent steps in the major's process.
This was ultimately chosen as the theme. Below are my designs, which were revised and printed.