Hey there,
I'm David, a UX and human-factors expert who helps startups and embedded teams streamline clinical workflows that delight providers and patients.

Selected work
I've helped clinical startups get off the ground, and I've helped teams at large hospital systems overcome daunting challenges.

VEHR: The Visual EHR, 2024

The product of a physician-led startup founded by Dr. Cole Marolf, with a mission to reimagine the electronic health record from the ground up. Designed to align with how clinicians actually think, VEHR helps doctors recognize clinical patterns quickly, make informed decisions, and create care plans that drive better outcomes.

Role & Skills

Design Lead + User Research + Clinical research + UX Design + Prototyping + UI Design

Team

Clinical Founder Front-end Engineers Data Engineers

VEHR: The Visual EHR, 2024

The product of a physician-led startup founded by Dr. Cole Marolf, with a mission to reimagine the electronic health record from the ground up. Designed to align with how clinicians actually think, VEHR helps doctors recognize clinical patterns quickly, make informed decisions, and create care plans that drive better outcomes.

Role & Skills

Design Lead + User Research + Clinical research + UX Design + Prototyping + UI Design

Team

Clinical Founder Front-end Engineers Data Engineers

Dell Children's Health Plan, 2023

I led a comprehensive redesign of Dell Children's Health Plan portal to meet Medicaid compliance requirements, implementing responsive design, redesigning their existing web app, and adding new essential features for dependent healthcare management.

Role & Skills

Sr. Product Design + UX Design + Prototyping + UI Design

Team

Product manager Front-end Engineers Data Engineers

Dell Children's Health Plan, 2023

I led a comprehensive redesign of Dell Children's Health Plan portal to meet Medicaid compliance requirements, implementing responsive design, redesigning their existing web app, and adding new essential features for dependent healthcare management.

Role & Skills

Sr. Product Design + UX Design + Prototyping + UI Design

Team

Product manager Front-end Engineers Data Engineers

Fresenius Medical Care, 2022-2023

FreseniusRx was expanding pharmacy services across its nationwide dialysis network, but their medication refill process remained a critical bottleneck. My workflow redesign reduced refill time by 70% while maintaining safety standards, impacting 2,800+ clinics and 43,000+ patients.

Role & Skills

UX Design Lead + User Research + UX Design + Prototyping

Team

Clinic staff Salesforce Engineers Data Engineers Product Manager Business System Analyst

Fresenius Medical Care, 2022-2023

FreseniusRx was expanding pharmacy services across its nationwide dialysis network, but their medication refill process remained a critical bottleneck. My workflow redesign reduced refill time by 70% while maintaining safety standards, impacting 2,800+ clinics and 43,000+ patients.

Role & Skills

UX Design Lead + User Research + UX Design + Prototyping

Team

Clinic staff Salesforce Engineers Data Engineers Product Manager Business System Analyst

My services
End-to-end product expertise grounded in clinical knowledge and technical execution.

Research

Uncover user needs and regulatory requirements to ensure your product solves the right problems from day one.

User interviews

Field studies

Workflow analysis

Usability studies

Heuristic Evaluation

Surveys

Regulatory & Compliance

Accessibility Audits

Design

Transform complex healthcare workflows into intuitive, compliant experiences that engage users and build trust.

UX Design

UI Design

Design systems

Data Visualization

Prototyping (Low to High Fidelity)

Mobile & Responsive Design

Branding & Identity

Build

Rapidly deliver functional prototypes or launch-ready solutions that align with clinical realities and scale with your growth.

Iterative prototypes

SEO & Analytics

No-Code Product Builds

Framer

HTML & CSS

CMS Integration

Front-End Development Collaboration

Pricing plans
Transparent, flexible plans that get your project off the ground.

Custom

Tailored pricing plans crafted to accelerate your health-tech vision.

Custom Project Proposal
After an in-depth briefing, I will deliver a bespoke proposal, complete with visual inspiration and direction, workflow planning, payment options and clear milestones.

Receive your proposal in
1 -2 weeks

Packages

Rapidly deliver functional prototypes or launch-ready solutions that align with clinical realities and scale with your growth.

UX Teardown

$800

Heuristic analysis + annotated recommendations for one flow (e.g., onboarding or scheduling).

UX Teardown

$800

Heuristic analysis + annotated recommendations for one flow (e.g., onboarding or scheduling).

Discovery Sprint

$1,500

1-week UX audit, stakeholder interview, competitive scan, and roadmap presentation.

Discovery Sprint

$1,500

1-week UX audit, stakeholder interview, competitive scan, and roadmap presentation.

Pitch Booster

$2,000

Landing page + investor deck design. Ideal for pre-seed startups needing polish.

Pitch Booster

$2,000

Landing page + investor deck design. Ideal for pre-seed startups needing polish.

Get in touch
Feel free to reach out: I’m always happy to chat and I am genuinely excited to hear about your vision!

Hi there,
Hi there,